The history of the legendary jeweler of the emperor 11

 Figure 13

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In the management of Louis Cartier, the Cartier maintained constant innovation and vitality. Louis innovative style of jewelry design, jewelry and watches on the development of the contribution has been tremendous for the precious commodity market a new form of laying a good foundation. Three brothers in their efforts, the High Jewelry (High Jewelry), watches and accessories into a family by Cartier led the field of the major arts. Louis Cartier in succession with his brother Jacques's death in 1942. That same year, in order to support the freedom of the Second World War the French army, Cartier launched the "bird cage" design of this jewelry was a symbol of the French occupation. Cartier in 1944 to celebrate the liberation of France and introduced the "Free Bird" jewelry design. The same period, the freedom of the French army by the rank insignia is responsible for the design and manufacture to Asia. Figure 14: "Free Bird" brooch, a symbol of the French tricolor of red, white and blue birds with wings out from the cage and the singing of the song, expressing the joy of freedom of the French people, but also highlights the Cartier profound meaning of history and culture . As a result of Louis Cartier and Jacques have died, Cartier in the world open to the gradual diversification of the business. Cartier - After four generations of the established art jewelry watches since the Kingdom of the people of the world to continue to disseminate the incomparable charm. When in 1970 is widely famous throughout the world, "the subject of love and peace", the Cartier design for a couple who love each other, said the bracelets. This style with a unique "screw" design of the bracelet can only be made by the couple to use the screwdriver to open, meaning that Cartier would lock together couples deeply. 1972 Joseph Kanoui together with a group of investors, made to the management of Asia and the appointment of Robert Hocq for president. His fascination with Cartier's long history and tradition, took office during the Cartier in maintaining the traditional, but also gives the organization of Cartier, the new product design concepts and modern atmosphere. The following year he co-Alain-Donminique Perrin introduced Les Must de Cartier range of concepts, and the appointment of Alain-Donminique Perrin, general manager of development for a series of new products, including: gold-plated table, leather goods, pens and perfumes. Cartier global network of boutiques gradually built up, the young growing number of customer groups. Must de Cartier first boutiques to open in more than then, also in Singapore, opened a second boutique. Cartier launched in 1978, gold and stainless steel watch and the first paragraph Series Santos Cartier towel.

The history of the legendary jeweler of the emperor 9

 Figure 011

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During the launch of Cartier's design also includes the famous Tank watch. The first batch of TANK can be traced back to watch the draft in 1917, this Cartier watch is to commemorate the First World War 1914-1918 Allied combat tanks and soldiers in the design and manufacture of specialized and first sale in 1919 , and soon its harmony of form and simplicity have been welcomed by people and become a classic. 1924, Louis Cartier for friends famous poet Jean Cocteau designed a unique and innovative three-ring Cartier rings, three Circle Surround with each other symbolizes: friendship (Platinum), loyalty (gold) and Love ( Rose Gold), which is Cartier eternal love for the perfect interpretation. After sweeping the world of design was used Cartier watches and accessories for more designs.

 

The history of the legendary jeweler of the emperor --4

 

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Figure 5: Cartier of Russia was awarded the Royal warrant.

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Figure 6: Cartier was awarded the Royal warrant of England .

From Cartier are not satisfied with the status quo, in the development of brand innovation. Despite the fact that customers from all over the world are scrambling to purchase from the Cartier jewelry accessories, Cartier efforts of three brothers in their customers for this purpose but not satisfied. So they brought me a box of jewelry went around the world, often very risky to travel, to pursue more innovative, to find a new source of inspiration.

In 1910, Cartier Queen Elizabeth II for the design of Belgium produced a vortex in a royal crown-shaped design and the theme of the crown logo. As the world's first platinum with diamonds by the jeweler, these symbolic patterns shown Highlights, very light and very feminine decorative features, and fully demonstrated the dazzling gem quality. Cartier customized for the various European Royal Crown shall have a perfect display of Cartier jewelry extreme process superb.